In the real world, normal conversations are not linear; they flow naturally from topic to topic. You may wish to add conversational realism to your surveys. By using branching logic and tailored text, your surveys can “listen” to what your respondents say, and, in real-time, adjust to provide a natural and realistic flow. Without changing the topics that are being covered, we believe this approach can show more respect for the respondent, can get them more involved with the topics at hand, and can elicit deeper feedback (and better guidance).
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