Commitment to Understanding

You deserve better research. That means the intensity, richness, involvement, and throughness of your research needs to evolve to meet the new challenges of your business. Dedicated to preserving the integrity of your primary research, PhiPower strives to capture data in new ways, identify and bring to life implications in your data, and more persuasively communicate a clearer course of action for your business.

Realism

Realistic Environments – What Do We Mean?

http://www.underconsideration.com/fpo/archives/2011/03/surprise-announcement.php

Ask people what they want, and you probably will get shallow answers (e.g. “I want something nice” or “good”), which is not very helpful.  But show them something in a realistic fashion (be it something you currently offer or are developing), and you will get deeper and more reliable feedback that can help your organization select and refine its offerings.

Today, via the internet, we can vividly present your concepts, products, services, advertising, and content so they are shown realistically “in context” (i.e., in a realistic environment), and via realistic simulations.  They are clearly seen and heard, and have an increased likelihood to be fully understood, appreciated, and remembered.  PhiPower can blend full-screen video, animation, narration, 360 visibility, high-res legibility, and interactivity.

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Realistic Environments – What Do We Mean?

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