Commitment to Understanding

You deserve better research. That means the intensity, richness, involvement, and throughness of your research needs to evolve to meet the new challenges of your business. Dedicated to preserving the integrity of your primary research, PhiPower strives to capture data in new ways, identify and bring to life implications in your data, and more persuasively communicate a clearer course of action for your business.


10 PhiPower Differentiators to Consider

1. With innovation, skill, perseverance, and experience, PhiPower developed “from scratch” its own online survey instrument – other research suppliers use off-the-shelf software that is slow (for example, respondents need to wait for images to appear) and inflexible.

2. PhiPower’s sophisticated and proprietary survey engine is extremely fast, flexible, and reliable – it includes behavioral measures, and it has successfully stood up to scrutiny in well over 100 legal-support surveys when as much as $600,000,000 has been at stake.

3. PhiPower’s surveys have led the industry in engagement – with 95-98% of qualified respondents completing our online surveys. Competitors’ surveys are often so long and boring that over half of respondents “bail” or drop out before completing, in addition to having respondents that are clicking answers without paying attention, and/or providing thin comments. Such high drop-out rates are a warning that those studies will have very high levels of “non-sampling” error.

4. PhiPower’s surveys are set up to be extremely intuitive for respondents, and easy to complete – with the help of parents (and being COPPA compliant), PhiPower has successfully interviewed kids as young as three years of age.

5. PhiPower’s in-house graphics and animation team members vividly bring surveys to life  – even if no stimuli are initially available

6. PhiPower’s proprietary LoadBalancingTM software builds truly matched sub-samples – rather than rely upon random assignments; it allows greater precision when utilizing experimental designs. We have seen top competitors, by their own stat testing, deliver sub-samples that are significantly different – researchers would not know if results for sub-samples are different because the stimuli are different, or because the sub-sample composition is different.

7. PhiPower uses https for its surveys and its own passive digital fingerprinting  – which surpasses the security systems used by top panel providers. PhiPower, for example, recently found and rejected unscrupulous survey takers who have learned to change their IP address so they can take the same study multiple times. PhiPower has recognized for over twelve years that there are “careless speeders” who would rush through surveys clicking without paying attention to questions or their answers.

8. PhiPower (at no expense to clients) has a strict policy of over-sampling every quota cell by 10% to accommodate data cleaning; slight weighting may be used to realign the final, cleaned sample with the original quota targets.

9. PhiPower, as experienced researchers, are proud to be the best at what we do, delivering the industry’s highest-quality research. For example, we have raised sample sizes and recommended refinements at no client-expense because it was the right thing to do. PhiPower provides free client consultation, refuses to “nickel and dime” clients, takes on all of the “heavy lifting,“ and provides “boardroom-ready reports” with perspective and founded (and creative) recommendations.

10. PhiPower proudly takes care of clients and helps them become or stay industry leaders – inspiring understanding so it ripples through their organization.

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