Commitment to Understanding

You deserve better research. That means the intensity, richness, involvement, and throughness of your research needs to evolve to meet the new challenges of your business. Dedicated to preserving the integrity of your primary research, PhiPower strives to capture data in new ways, identify and bring to life implications in your data, and more persuasively communicate a clearer course of action for your business.

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PhiPower vs Qualtrics

With the advent of powerhouse marketed Qualtrics now consumed by SAP for an ungodly sum offering a DIY approach to the online survey world, it is important to clarify what you get from full service PhiPower that you don’t get from DIY Qualtrics.

First and foremost you get a team of seasoned researchers who have years of experience designing questionnaires that answer your research challenges while avoiding many of the pitfalls of poorly constructed question flows. Unfortunately the old axiom Garbage In, Garbage Out applies with vengeance here.

And once the data is gathered, it takes experience to form an appropriate story from a bunch of numbers. Again, PhiPower can create a boardroom-ready report that tells an insightful story and not just any story. Done with real intelligence, not AI.

In the fielding department, PhiPower has established a reputation for engaging, interactive surveys with powerful rollover graphics that appear effortlessly on desktops while mobile is supported when rollover is unavailable. Certainly the basic Qualtrics license doesn’t match.

PhiPower has for years presented important text blocks as narrated presentations with a moving cursor that tracks the text as it’s read. Find that in Qualtrics. In fact ask us to show you how every line of a survey, answers as well as questions, can be spoken. And how about build-your-own where the respondent builds a product layer by layer?

And for that matter the GuidedTourTM from PhiPower shows an animated and narrated explanation of a complex concept being evaluated. Sure Qualtrics users could create a video but ‘lightweight’ animation done with Javascript and HTML tools by PhiPower scales fullscreen giving a much better result.

Although Qualtrics gets users enticed with low entry level costs, it is not until you move to the higher price levels that you get advanced features. You can do custom programming but who wants to do that? PhiPower gives you their whole arsenal of tools for a relatively low fixed price bid.

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