A low completion rate means that respondents are not filling out all the information that you’ve included in the survey. If a respondent fails to complete a survey, ALL of their answers are thrown out; clients want “completes.” While some…
Consumers have an appetite for fresh experiences from brands, products, and services. The list of experiences that consumers are exposed to is broad. They can include physical interaction with products, engagement with a service, a conversation with a friend, exposure…
To get to the truth, when designing research and evaluating results, realistically look out for and avoid known sources of bias. People, for example, will often answer in a socially desirable fashion, inflating or deflating their answers; they may be…
Now more than ever, "innovation" seems to be cropping up across a broad spectrum of organizations and business sectors, having evolved into a more modern term for “R&D.” Innovations keep companies fresh and pushes them to new heights; increasingly it is their life…
