In homage to David Letterman Top 10 Things to Think About When Doing Research 10) When research really counts, interview the right people/universe 9) Attract a broad spectrum of respondents, including those who typically are too busy for surveys 8)…
A low completion rate means that respondents are not filling out all the information that you’ve included in the survey. If a respondent fails to complete a survey, ALL of their answers are thrown out; clients want “completes.” While some…
Consumers have an appetite for fresh experiences from brands, products, and services. The list of experiences that consumers are exposed to is broad. They can include physical interaction with products, engagement with a service, a conversation with a friend, exposure…
First, let’s talk a little about what we mean when we say “game changing.” What do we mean? Game changing refers to innovation; innovation based on new consumer insights that spark creative leaps and meaningful improvements to consumer experience. But…
To get to the truth, when designing research and evaluating results, realistically look out for and avoid known sources of bias. People, for example, will often answer in a socially desirable fashion, inflating or deflating their answers; they may be…
Ask people what they want, and you probably will get shallow answers (e.g. “I want something nice” or “good”), which is not very helpful. But show them something in a realistic fashion (be it something you currently offer or are…
Surveys are an important tool for product developers and marketers. When done right, they are a great way to get reliable feedback and get closer to your target customer. But getting them done right is an art, and takes a…
In the real world, normal conversations are not linear; they flow naturally from topic to topic. You may wish to add conversational realism to your surveys. By using branching logic and tailored text, your surveys can “listen” to what your…
