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PhiPower vs Qualtrics
With the advent of powerhouse marketed Qualtrics now consumed by SAP for an ungodly sum offering a DIY approach to the online survey world, it is important to clarify what you get from full service PhiPower that you don’t get…
The Virtues of Small Data
There is much written about Big Data these days as it really constitutes a new analytical platform to derive patterns, trends, and much more from the vast amount of data that is created everyday, every second. But while these…
10 PhiPower Differentiators to Consider
1. With innovation, skill, perseverance, and experience, PhiPower developed “from scratch” its own online survey instrument - other research suppliers use off-the-shelf software that is slow (for example, respondents need to wait for images to appear) and inflexible. 2. PhiPower’s…
Top 10 Things to Think About When Doing Research
In homage to David Letterman Top 10 Things to Think About When Doing Research 10) When research really counts, interview the right people/universe 9) Attract a broad spectrum of respondents, including those who typically are too busy for surveys 8)…
Completion Rates Matter – Proven Tips for Improving Yours
A low completion rate means that respondents are not filling out all the information that you’ve included in the survey. If a respondent fails to complete a survey, ALL of their answers are thrown out; clients want “completes.” While some…
Critical Distinction Between Social Listening and Research
Consumers have an appetite for fresh experiences from brands, products, and services. The list of experiences that consumers are exposed to is broad. They can include physical interaction with products, engagement with a service, a conversation with a friend, exposure…
Game Changing Brands, Products, and Services Require Game Changing Research
First, let’s talk a little about what we mean when we say “game changing.” What do we mean? Game changing refers to innovation; innovation based on new consumer insights that spark creative leaps and meaningful improvements to consumer experience. But…
Getting Closer to the Truth
To get to the truth, when designing research and evaluating results, realistically look out for and avoid known sources of bias. People, for example, will often answer in a socially desirable fashion, inflating or deflating their answers; they may be…
Realistic Environments – What Do We Mean?
Ask people what they want, and you probably will get shallow answers (e.g. “I want something nice” or “good”), which is not very helpful. But show them something in a realistic fashion (be it something you currently offer or are…
Do Not Waste My Time
Surveys are an important tool for product developers and marketers. When done right, they are a great way to get reliable feedback and get closer to your target customer. But getting them done right is an art, and takes a…
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