Research that combines Expertise + AI to engage your customers

PhiPower creates tailor made visual surveys that engage prospects with our unique platform that collects quantitative and qualitative data upon which we apply a layer of AI to guide you accurately forward – you get the best of both worlds.
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As a full service market research company, our unique methodologies have provided consumer insights for CPG, fintech, and a vast array of industries as well as litigation research entered as evidence in court.

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The problems that you face with your market research

Lack of engagement – whether it’s your executive group or the survey participant, lack of engagement with your survey or its results dulls the impact from many studies. From designing the survey to presenting final results, our process engages and dare we say... excites.

Rigid rules – you can only do what you can do with the tools you have been given. Our process allows you unparalleled flexibility to ask whatever you want, how you want, and get the most accurate response possible.

Objective Credibility – there is always some level of doubt when confronting your organization’s challenges. Is the project too big? Does it require skillsets not available in-house or through current vendors? We bring a new level of freedom to your ability to answer your company’s business questions.

In a distracted world of information overload we are able to make people...

Netflix entertainment and games displayed on tablets and smartphones

A person browsing social media on a smartphone

A woman using a smartphone beside her laptop

A person selecting television content with a remote control

A woman working on a laptop with a dog on her lap

THE WORLD IS FULL OF DISTRACTIONS

FOCUSand
ENGAGE

PhiPower team delivered the research guidance that we needed. The surveying techniques used were cutting edge and results were presented in a strategically useful way.”

Jim Multari

VP at PBS KIDS Sprout

PhiPower conducted some very smart reader-preference research during our recent redesign process that proved quite useful in some of our key design decisions.”

Jim Pensiero

VP of Special Projects Dow Jones - The Wall Street Journal.

Let’s make it happen. Let’s start today

How do we do it?

Unlock the full sensory spectrum of your research initiatives

Your customer sees, and feels, the impact of their choices in real-time.

Using the latest technology, we are able to capture the prospect’s attention and extract all their genuine thoughts. Then using AI we are able to decipher and code their perceptions.

Video summary: The video explains how research design, engaging presentation, and clean data shape useful survey results. PhiPower starts by listening to each client’s challenges, then designs a customized approach for corporate or legal support research. Its proprietary platform and Sensory 360 approach use interactive experiences to engage respondents, while in-house experts work with client development teams to address project needs.

Seamless Engagement

Effective Design

Active Results

Sensory 360 ^TM

Engage Users Visually

Collect Genuine Data

Capture Their Full Attention

With our sensory approach to design, you engage your candidates more effectively in the process, providing a more accurate result. Our design focuses on all three “senses” of your candidates. We engage the heart with content, engage the head with the experience and engage the wallet with the right incentive to prompt action.

We adapt to your audience.

No matter the age of your customer, we engage them across any device they want to use for your survey.

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Receive genuine customer feedback that helps you build awareness for your product or service, understand customer pain points and collect user feedback that can be used to inform the direction of your marketing strategy.

“They combine innovative online techniques with a user-friendly, engaging interface, and the PhiPower team was a valuable partner. They were flexible in adapting to our changing needs, and produced insightful analysis and actionable recommendations.”

Rob Steinberg

Media Research of STARZ

"Our continued partnership with PhiPower has deepened our knowledge base and expert execution for our tentpole research reports and studies. Their team provides unparalleled services and analytics that allow us to deliver best-in-class reporting and a new layer of
understanding for our clients."

Michael Viveiros

Director of Research | Intelligence Center from My Code

Say goodbye to traditional surveys.

Generic surveys are not engaging the user fully. Our surveys capture 100% of their attention.

Generic surveys are not engaging the user fully. Our surveys capture 100% of their
attention.

PhiPower studies are optimized for all devices: mobile, tablet, as well as conventional computers.

Traditional surveys are not mobile optimized, therefore not accessible by the vast public.

Using our Sensory 360 ^TM approach, we immerse the respondent in the material which yields better data.

Not engaging the consumer, which doesn’t allow you to extract truest feelings felt by the customer.

By truly engaging the respondent, we minimize distractions and enable directed
attention.

“I was especially impressed with the report – it delivered a clear understanding of our results and how we should use them. I didn’t have to change a word before presenting it to our team.”

Erica Dinger

Senior Advisor at AARP

Your research questions, answered.

Explore our approach, our platform, and how we can help with your next study.

What does PhiPower do?

PhiPower provides full-service market research, combining custom interactive surveys with research expertise and AI-assisted analysis to help organizations understand customers and audiences.

What types of research does PhiPower support?

PhiPower supports B2C and B2B research for corporations, nonprofits, and other organizations, as well as litigation support research for legal teams and expert witnesses.

How are PhiPower surveys different from conventional questionnaires?

PhiPower uses interactive visual and audio elements and customized survey experiences to engage respondents and make complex concepts easier to understand.

What is the BYO (Build Your Own) survey interface?

BYO lets respondents build their preferred version of a concept through a sequence of choices. Applications include websites, lottery tickets, and packaging.

Can participants complete surveys on a phone or tablet?

Yes. PhiPower’s platform supports mobile phones, tablets, and desktop computers so participants can respond using their preferred device.

Can PhiPower customize survey functionality for a project?

Yes. PhiPower adapts its software when standard question types do not meet a client’s research needs. Contact the team to discuss the functionality your project requires.

How does PhiPower use AI in market research?

PhiPower uses AI alongside research expertise to help interpret and code respondents’ perceptions from the information collected through its surveys.

How can I see a demonstration?

Use the Request a Demo option on this website, explore the linked survey demonstration, or contact info@phipower.com to discuss your research needs.