Areas of expertise...
PhiPower builds custom market research surveys to gather valuable intelligence from diverse sampling targets which help guide business decisions for corporations and legal disputes. Our ability to customize as needed empowers unique ways to connect with diverse audiences and capture attention with increased engagement.
B2C and B2B Research
“We cannot solve our problems with the same thinking we used when we created them.”
- Einstein
We serve research departments in corporations, non-profits, and other entities in need of accurate research to guide their products, services, or media disseminations. For more than 18 years, PhiPower has supplied its proprietary techniques for companies that need market research that goes beyond their inhouse capabilities. Anyone can collect data but knowing how to extract meaning is where the true knowledge lies.
Legal Support Research
PhiPower supplies expert research that provides the validation to close legal cases.
PhiPower has supplied litigation research for over 100 cases that have appeared in federal and state courts. Our methodology has had to pass very high standards to be accepted in court and has been critical in winning many cases, some as high as $750M. Working with expert witnesses and legal teams, our techniques from sampling to fielding to analysis are highly scrutinized, and we are often required to appear in court or deposition.
