PhiPower means
Technology-Enabled
Expert Services

Technology-enabled? A few key points ...
      
- Proprietary platform works equally on all devices·   
   
- Highly interactive standard question set enables embedded visual and audio elements that engage the respondent while adding clarity to complex concepts making data more accurate· 

- Includes signature interface known as BYO^TM that allows respondent to ‘Build Your Own’– applicable to many types of stimuli, most recently applied to websites, lottery tickets, and packaging - lets respondent interactively build an ideal version based on a sequence of preferences or choices
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- To create balanced sub-groups, even from multiple panels, rather than just randomizing, a proprietary system called LoadBalancing^TM can     balance the groups by age, gender, or any parameter to make monadic     designs reliable· 
     
- If standard question types do not satisfy specific client needs,PhiPower will, as a courtesy, customize the software to introduce specialfunctionality

Expert Services? A few key points ...

- With experience expanding even beyond the scope of this company, principals have had the honor of working with and building research projects and programs for some of the world's largest and best companies

- Extensive coverage of many industries, including but not limited to: technology, financial products and services, agriculture, real estate, restaurant and food service (fast food, sit-down, and delivery), professional services (B2B), educational services, retailers, wholesalers, online and app products and services, television/radio and arts/entertainment, construction,manufacturing, automotive, healthcare, insurance, medical devices, government(local, state, and national), sustainability products and services,associations, nonprofits and all types of consumer goods and service companies

- In the U.S. and global (conducted in over 35 languages to date)

- Conducted over 8,000 projects, with over 3 million individual interviews completed

- Known for answering the most challenging business questions facing our client companies, even if it means creating a new research protocol or methodology in order to do so

- Four examples of client's successes from these efforts include:  

- An entertainment client saw 50% growth in engagement with their      new product in three weeks

- A consumer product company went from begging retailers to take the product, to being begged by the biggest retailers to expand their floor space with even more products! In a stagnant, staid, traditional U.S. product category, this company stole the U.S. market leadership crown from the 50-plusyear U.S. category leader within seven years and has now expanded globally

- In the professional service market for leading global firms, a publishing company grew a ratings and review information product from zero to being called the “JD Power of Professional Services” in two short years. Standing up to the harshest of competitive attacks on the product’s credentials and quality along the way

- Delivered a product blueprint to client company in industry that never understood, at the quantitative level, what actually worked and didn't among their buying target audience. Blueprint still in use today with increased purchase activity and engagement levels

-  Litigation support surveys have been performed since 2008 and proffered as evidence in over 100 federal and state court proceedings in a vast array of legal cases that tend to be thoroughly scrutinized and highly criticized by opposing experts.